Public Relations Articles
1: 10 ways to identify if your public relations company is right for you
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.
2: 33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
3: 3 Ways To Become A Media Bimbo
Bimboism is rampant in today's media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it's not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it's easy to move on to the next best thing.
If you don't want t...
4: 7 Tips To Become A Star Tv Guest
How one expert made a splash on CNN'S Paula Zahn Now, and how you can, too
Cosmetic surgeon, Dr. Robert Kotler's New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here's what happened next.
1. Map out the segment with the producer
*I was referred to one of the *bookers* who did a quick screening and then put me in contact with an associate producer. Over several phone conversations, we worked out the subject m...
5: All can go well in business with a criminal record check
Any employer has to consider the many aspects that can influence his business. One of the most important factors is that employees make the company: the way they behave and who they are can make it successful or ruin it. When hiring someone, the criminal record check can reveal many things that a simple application or first impression can not.
6: Change Your Tone
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile.
7: Change Your Tone - Media Coverage Shouldn't Be Toned By Software
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile.
8: Comment Developper votre Business par l'Expression Orale
Comment pouvoir developper son Business rien que par la parole? Rien de plus simple, n'installez aux fonctions principales que la creme des representants de votre societe. Pour cela voici comment proceder.
9: Communications Analysis: Real-Time
You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
10: Communications Analysis: Real-Time -- Benchmark for success in 2006
You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?
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